Paul Alexander
Founder & Group CEO @ Beyond
Founder & Group CEO @ Beyond
Paul Alexander is CEO and co-founder of Beyond: Putting Data To Work, which helps organisations harness the power of data to drive better decision-making and business transformation.
With a career spanning advertising, media, and advanced data analytics, Paul has worked with some of the world’s most recognisable brands. His work focuses on turning complex data into practical insights that improve customer experience, operational performance, and strategic decision-making.
Paul is widely recognised in the data and analytics community and has been featured in the DataIQ 100 2026 list of the most influential people in data. He is also a regular commentator and speaker on topics including artificial intelligence, data ethics, customer insight, and the role of data in organisational transformation.
Through his work at Beyond: Putting Data To Work and through thought leadership initiatives such as his Tyfano podcast, Paul advocates for practical, responsible use of data and AI — emphasising that the real value of technology lies not just in algorithms, but in the human intelligence that guides them.
Paul Alexander is CEO and co-founder of Beyond: Putting Data To Work, which helps organisations harness the power of data to drive better decision-making and business transformation.
With a career spanning advertising, media, and advanced data analytics, Paul has worked with some of the world’s most recognisable brands. His work focuses on turning complex data into practical insights that improve customer experience, operational performance, and strategic decision-making.
Paul is widely recognised in the data and analytics community and has been featured in the DataIQ 100 2026 list of the most influential people in data. He is also a regular commentator and speaker on topics including artificial intelligence, data ethics, customer insight, and the role of data in organisational transformation.
Through his work at Beyond: Putting Data To Work and through thought leadership initiatives such as his Tyfano podcast, Paul advocates for practical, responsible use of data and AI — emphasising that the real value of technology lies not just in algorithms, but in the human intelligence that guides them.